Let`s Play Playing Field Project
SuperSport’s Social Investment is not just about charitable giving; rather it embodies the entire manner in which the company and its products and services interact with society towards a greater cause. As one of the world’s premier sports broadcasters, SuperSport understood that if it was to get involved in CSI it needed to ensure that what it did was strategically aligned to one of its core business objectives: “to influence sporting excellence.”
It was this platform that helped create Let’s Play, a programme designed to promote a positive path to wellbeing for underprivileged youth.
The lack of physical activity and sports participation leads to a number of problems in health and social psychology among underprivileged children. These challenges severely inhibit skills learned through play, physical education and sport that are fundamental to the holistic development of young people.
The SuperSport Let’s Play partnership with the 94+ Schools Infrastructure Priority Project will contribute towards ensuring that the future children of our country get an equal opportunity to play and thereby develop into strong and healthy young children.
The Let’s Play initiative was developed not merely for the sake of good corporate citizenship, but for the
good of our nation and its future generations.
Most relevant to this partnership is the Let’s Play Playing Field project. Together with Philips South Africa and Hitachi Construction Machinery Southern Africa, Let’s Play aims to add value to the 94+ Schools infrastructure priority project via the transformation of playing facilities at selected schools.
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Philips SA has developed a breakthrough in solar-powered LED lighting which offers reliable, efficient and cost-effective lighting solutions that have the potential to transform urban and rural life in areas of South Africa which do not have access to the electricity grid. The light centres have the capacity to light up 1000 sqm.
The creation of light in the identified areas will enhance the lives in the target communities through increased productivity, improved safety and opportunities for play.
Hitachi will add immense value to the project by means of ensuring surface clearing and thereby providing the initial “playing surface” at the schools and communities.
Let’s Play will teach basic movement and co-ordination as well as develop sporting skills, age-specific activities and regular monitoring of physical development in the target schools.
The overall goal is the transformation of the school and community, offering a unique opportunity to mitigate violence in schools. It seeks to use sport as a vehicle to transform schools and school communities into child-friendly environments.
The Project commenced on 4th March 2013 and has rolled out to three schools:
Dumisa Combined School in KZN;
Thabanaswana Primary School in Polokwane;
Lion Park Primary School in Gauteng.
A total of 30 schools will benefit from this project in the initial phase, amounting to a R15-million contribution.
Our Playing Field project has got off to a good start this year (2014), this time in KZN.
Phuthini Secondary School, situated just west of Estcourt in the Emangweni area, was identified by the project team as the next beneficiary school (the 5th school to benefit from this project) The ground preparation commenced on 20th January and by the end of January, a 40mx20m football field, a fully sized netball field plus a 100m athletic strip has been created! The pics tell the story.
The hard work and commitment from Let’s Play sponsor, Hitachi Construction Machinery, is commendable!